By the turn of the century, NVIDIA was well on top in the GPU space, and a partnership with Microsoft for the development of Xbox chipsets paved the way for future domination. It then followed up with the GeForce series that would allow for enhanced 3D capabilities, and it managed to edge out its major competitor at the time, 3Dfx Interactive a company it would later fully acquire. NVIDIA started simply as a chip designer, but it made its mark in 1997 when it introduced the RIVA series of GPUs for gaming computers. It was founded on April 5 th, 1993 by Jensen Huang, Chris Malachowsky and Curtis Priem. The company is headquartered in Santa Clara, California, USA. With the changing technological landscape, NVIDIA has a heavy focus in the artificial intelligence space as well.
The company operates in three key segments: gaming, mobile devices and automotive electronics.
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As of October 2020, the company is the leading designer of graphical processing units (GPU) and other computing chipsets used in both gaming and professional markets.
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